Covid19 caused a similar dramatic situation in Germany, as in many other countries. As a freshly restored publisher, the situation is challenging for us, too. But being a smaller and more flexible company has its benefits in this situation. Miltenberg, where we are located, is close to Frankfurt/Main, but in Bavaria. It is a beautiful small city, which is very quiet now. No tourists and the shops are closed. A small part of our team comes into the office every day, limiting the contact. The rest works from home – which is a major change for us. Teamwork is our strength, and it is different not to discuss at the same table while playtesting. Technology allows the basic work with file sharing, but direct contact is missing. This is a change in company culture, but we believe we are doing okay, others have it worse. Our sales got slow – no surprise – and we feel the pressure on our business. We went into so-called short-work (like a lot of other businesses in Germany), which allows German companies to reduce working hours for its employees under special circumstances. The government then compensates for a significant part of this for the employees.
Acceptance for the active restrictions (shops closed, no contact with others, etc.) in Germany is still surprisingly high. A step-by-step lockdown exit strategy for May is upcoming. Of course, we have our share of issues, complainers, stupid politicians, etc. Stability seems to work best, as it seems. Considering that we have a federal system, the different states have managed okay, but the rules vary from state to state. For now, Covid19 deaths seem to be in control, at least. Of course, nothing is safe, and more is to come upon us. Nothing will be as it was before. Everybody’s life has changed, easy to see when buying food at a grocery store: wearing gloves and face mask, using disinfection, blenders for the cashiers, and more.
After many weeks, retailers are reopening these days again, though under restrictions. Bavaria is the most strict, so we will not open before May. Face masks could become mandatory, the distance will be required. We are very happy with our retailers. Stationary German game retailers suffered a lot, and they are the backbone of our strong gaming market. We hope … players/customers will come back, too.
HeidelBÄR Games tried to support our beloved hobby as well in the last difficult weeks, similar to others, with downloads for playing at home, etc. We sent hundreds of free word games to teachers. Their hardest time is about to come, as we fear. We don’t do face masks after all!
In the motherland of the SPIEL, where Germans appear to be grumpy, our spirit as HeidelBÄR’s is not broken. We are even more dedicated to overcome the obstacle of this global crisis and try to make the best for everyone wherever and whenever possible. Gaming is a great social experience, and the last weeks have told us how important it is for all of us. Game on!