Brazil in quarantine

With our friends from Devir, we work together to bring our games to several countries. They already sent us how it looked in Spain, and now the situation in Brazil.

Brazil is, as we write this message, the epicenter of the pandemic in South America.

All our territory is officially in quarantine, and some regions are already in lockdown. Only essential activities are permitted, and most of us are struggling to keep social distancing, many times, against the bad example of some of our federal authorities.

Business is also struggling to survive, those who were prepared to sell online are in better shape; those who weren´t, now face extinction.

The government has approved some economic aid measures for the population and business (as low-interest credit), but in both cases, the help doesn´t seem to reach those who need it.

And as we thought Amazon already had all the advantage they needed to expand their market share here, well, we were wrong.

For now, in the short term, for some sectors of the economy, the gain from the increase of online sales should compensate the loss of income from the brick and mortar stores.

And despite all the grave global repercussions of the pandemic, the ones we are facing now, and the ones still to come, the undeveloped Brazilian board game market has an opportunity to grow, due to the intrinsic social nature of the board games.

Quarantined families, couples, and even people who leave alone share their experience with board games on social media more than never.

Our analogical hobby is spreading through the digital.

There are many reasons to be concerned, but not to be a pessimist.

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